The 8th ICIS Asian Surfactants Conference

Pan-Asian and localized trends: Modifying strategies for different markets

8 - 9 November 2018 // PARKROYAL on Pickering, Singapore (Training course: 7 November)

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Looking to successfully navigate raw materials markets? Do you ever struggle to formulate for different end-user requirements?

Does market fragmentation and competition make strategizing a challenge? The last El Nino event caused shortages of oleochemical supply, leading many manufacturers in Asia to consider synthetic feedstocks. Since 2016, the gap between the palm and crude oil prices has narrowed, easing the pressure on sourcing raw materials. Yet additional synthetic capacity in the US and Middle East is likely to be targeted at Asia, affecting the balance.

Addressing competition through innovation and the creation of novel formulations has gained momentum in a variety of applications areas, including personal and home care, industrial, agriculture, oilfield and coatings. Understanding the desires of key consumer groups – for example affordability, performance, environmentally-friendly or mildness – all affect surfactant or feedstock requirements and is, therefore, crucial information for success. Moreover, the Asian market is highly fragmented; with China, India, Southeast Asia, North Asia and Australia all asking for different product types, leaving stakeholders with added strategic and investment challenges.

With new environmental legislation in China, changes to import duties, sustainability certifications and technological advances, there is much to be discussed in the Asian surfactants industry.

The 8th ICIS Asian Surfactants Conference will gather stakeholders from the whole value chain to understand pan-Asian and localized trends and learn how to modify your strategy for different markets. Join us in Singapore in November to take advantage of business-relevant content and exceptional networking opportunities.

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Download Brochure for latest updates on the agenda, speaker line-up, offers, venue and accommodation: New for 2018

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We annually feature a thought-leading speaker line-up of senior industry experts from some of the highest profile companies in the world.

Interested in speaking? Speaker bios
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Conference Agenda

A fresh and exciting agenda of hot topics, new speakers and key companies revealing how they plan to strategize for the next months and years in Asia. Global representatives will share their ideas for overcoming challenges in a continuously evolving market. The 2018 agenda will address:
Pan-Asian and localized trends: Modifying strategies for different markets

View Conference Agenda

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The ICIS Surfactants portfolio of events provides the perfect platform to showcase your company’s products and services to a wide variety of industry stakeholders. Take this opportunity to raise brand awareness and foster existing relationships whilst developing new commercial connections through bespoke promotional packages.

Sponsorship Opportunities
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Surfactants Training Course Agenda

Surfactants Business Essentials is a one-day training course offering a non-technical view of the surfactants industry. The course will provide you with a sound understanding of value chains, costs and prices and where the opportunities and challenges lie, to help you make smart decisions in this sector. Maximize your time away from the office by attending the course just a day before the main conference.

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Conference group discount available

Complete the conference online registration form for group of 3 and more from the same company at the same time and save up to 10%

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